
have adopted product line pricing based on the additional features it offers to the consumers. Similarly different versions of the items like calculators, watches etc. Later they reduce they reduce the price by offering various discounts and schemes to attract consumer base. For newly launched products Casio adopts market skimming strategy as a part of its marketing mix based on the advantage of its unique offerings.

Most of the Casio electronic consumer products prices are set after conducting detailed market study by analysing the pricing adopted by the competitors. The innovation from cameras was done with the launch of Casio Exilim series which were ultra-thin models.īelow is the pricing strategy in Casio marketing strategy:Ĭasio products are purchased due to its differentiating factor in terms of offerings and the pricing of the products. Office requirements like computers, printers, projectors, data bank and digital diaries had its own set of niche market. The other range of popular products offered by Casio include the musical instruments like digital keyboards, guitars and piano which were highly affordable. The ability to innovate with the digital and analog with additional features watches made Casio brand popular from 1980’s. Similarly there is a widespread demand for the wristwatches of Casio specifically the G-Shock series have greater demand due to its ability to resist mechanic shocks and vibration. There has been greater demand for basic and scientific calculator series for Casio and has been able to produce various models required for different applications. The most well known Casio products include from the categories of watches and calculators. Continuing with this trend Casio has a wide range of products in its marketing mix catering to the needs of the consumer electronic products including Casio Calculators, Digital Wristwatches, Musical Instruments, Digital Cameras, Projectors, Computers, Mobile Phones, Printing Systems, Game consoles Electronic Dictionary etc. Japanese industries primarily have a strong inclination towards producing electronic products with innovation and cost effective means.

The product strategy and mix in Casio marketing strategy can be explained as follows:Ĭasio is one of the leading consumer electronics company is the world.

Let us start the Casio Marketing Strategy & Mix to understand its product, pricing, advertising & distribution strategies: Casio Product Strategy: These business strategies, based on Casio marketing mix, help the brand succeed.Ĭasio marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives. There are several marketing strategies like product innovation, pricing approach, promotion planning etc. Marketing Strategy of Casio analyses the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion).
